In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Facebook are reportedly exploring bringing ads to WhatsApp; Tencent are hit with legal action from the Chinese government [...]

In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue.   Mobile gaming market [...]

Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and [...]

In today's ExchangeWire digest: ShareChat reach a valuation of USD $2.88bn after raising USD $145m in a series F funding round; ITV celebrate gaining higher ad revenues; and Unacademy acquire Rheo TV.   ShareChat raise USD $145m, bring valuation to USD $2.88bn Leading [...]

In today's ExchangeWire news digest: YouTube acquire Indian social commerce startup Simsim; Tencent are set to buy UK games developer Sumo Group; and Xiaomi have overtaken Apple to become the second-largest smartphone maker.   YouTube acquire Simsim YouTube have acquired Indian social commerce [...]

Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally. The integration with Anzu’s in-game [...]

In today's ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia' esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m [...]

Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]

In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's data protection laws; research from Newzoo asserts that the world's gaming market will be worth more than USD $200bn by [...]

Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite [...]