Cookieless Targeting and Measurement Expands in India and Russia
As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]
Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia
Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This first-to-market offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or [...]
Adform calls on CMOs to Ramp Up Adoption of First-Party IDs, After Publishers Prove They are Ready for the Demise of Third-Party Cookies
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the bidstream. Denmark: 100% UK: 93% Spain: 90% France:87% Germany: 83% Italy:81% Netherlands: 73% Norway:72% Sweden: 72% Poland: 66% *Percentages [...]
Lotame Panorama ID Continues to Win Industry Support
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent advertising technology company for brands and agencies, will support [...]
Google Nears French Antitrust Settlement; noyb to file 10,000 Cookie Complaints
In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans identifier release. Google nears French antitrust settlement Google is nearing a settlement with the French National Competition Authority (Autorité de la concurrence), [...]
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