Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to [...]

InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the completion of its Series A funding round, raising $15.1 million.  InfoSum has built the world’s first decentralised marketing infrastructure that enables companies of every size and industry to collaborate [...]

Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]

Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

Cavai, the leading conversational advertising platform, has announced that following on from the investment of €1.5m from Norwegian state-owned investment company Investinor, they are expanding the European team with four key hires. Cavai already has clients such as VISA, Santander, J [...]

Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C financing round of USD$30m (£24.3m), bringing the total amount raised to $50m (£40.5m). The latest funding round is led by [...]

In today's ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce; and Anagog raises USD$10m in a Series C funding round. Overzealous ad blocking sees publishers lose out Publishers are expected to lose [...]

On Monday 25 March, news filtered through that McDonald’s is acquiring the Israeli AI company Dynamic Yield, which has now been confirmed by the martech company themselves, with a reported price tag of USD$300m (£228m), making it the fast food [...]

The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding [...]