Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile, and desktop.  Through the partnership with Adelaide, Vevo has launched 'Attention [...]

IAB Europe, the leading association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability, and effectiveness of retail and commerce media across Europe: Commerce (Incl. Retail) Media Measurement Standards V2 Flexi Ad [...]

Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...]

Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement. For decades, TV advertising has relied on the "household proxy", targeting the location rather [...]

Digital Envoy, the leader in IP intelligence and high-quality, consent-based location data, has today (16th December, 2025) announced its partnership with Bedrock Platform, the next-generation, media buying infrastructure provider built for the AI age. The partnership enables Bedrock Platform customers [...]

DoubleVerify, a leading software platform that verifies media quality, optimises ad performance, and proves campaign outcomes, released 2025 Global Insights: How Consumers and Marketers Use Walled Gardens – a comprehensive report that includes platform-level insights and examines how social media [...]

Next up in our predictions series, we look at the importance of outcomes, and how they could come to define 2026… Are we moving from vanity metrics to meaningful measurement? 2026 could become the defining moment for outcomes-based thinking. After years [...]

Nexxen, a global, flexible advertising platform with deep expertise in data and advanced TV, today (11th December, 2025) announced the introduction of measurement and optimisation into Nexxen Health, its technology suite enabling health advertisers to run data-driven advertising campaigns that [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today (10th December, 2025) announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering [...]

Adelaide, the leader in measurement and optimisation of attention metrics, announces the selection of GDB as its preferred partner across Latin America. The strategic collaboration aims to drive the adoption of more effective and transparent digital advertising in the region, [...]