Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...]

Expert reconnu de l'écosystème ad tech, Frédéric Layer intègre Adnami pour orchestrer une nouvelle phase de développement stratégique. Fort d’un parcours de plus de vingt ans en agences, éditeurs et plateformes technologiques au niveau international, il a fait de la transformation [...]

We meet Yaron Tomchin, CEO at Mobupps, to discuss the omnichannel landscape and how innovation has turned media planning into a far more dynamic process…

Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...]

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) [...]

As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]

DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process conducted by CIMM’s executive team and [...]

Dariia Kutsopal of Aceex looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement...

Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile, and desktop.  Through the partnership with Adelaide, Vevo has launched 'Attention [...]

IAB Europe, the leading association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability, and effectiveness of retail and commerce media across Europe: Commerce (Incl. Retail) Media Measurement Standards V2 Flexi Ad [...]