Next up in our predictions series, we look at the importance of outcomes, and how they could come to define 2026… Are we moving from vanity metrics to meaningful measurement? 2026 could become the defining moment for outcomes-based thinking. After years [...]

Nexxen, a global, flexible advertising platform with deep expertise in data and advanced TV, today (11th December, 2025) announced the introduction of measurement and optimisation into Nexxen Health, its technology suite enabling health advertisers to run data-driven advertising campaigns that [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today (10th December, 2025) announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering [...]

Adelaide, the leader in measurement and optimisation of attention metrics, announces the selection of GDB as its preferred partner across Latin America. The strategic collaboration aims to drive the adoption of more effective and transparent digital advertising in the region, [...]

xpln.ai, the ad attention measurement and optimisation technology company, today (9th December, 2025) announces the opening of a new office in London, along with the appointment of Dominic Di Talamo as managing director UK.  This launch marks a significant milestone in [...]

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (26th November, 2025) released the first Pan-European Report on the Adoption of Addressability & Measurement Solutions, revealing how advertisers, agencies, publishers, and technology providers across Europe [...]

Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]

XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as managing director APAC.  This launch represents a major step in XPLN.AI’s [...]

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement, and [...]

Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality. Available at ecosystem.adelaidemetrics.com, the platform makes it easy [...]