Media Spend

  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform

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  • BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

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  • China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

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  • APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets

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  • Digital Channels to Power Ad Spend Growth; Mobile Payments Still Looking to Grab a Foothold

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  • APAC Ad Spend to Climb 4.2% in 2018; AU Agency Ad Bookings Hit £4.1bn

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  • 3 Technologies Key to APAC Brand Safety

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  • With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?

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  • Can Mobile Movement Data Truly Drive Advertising Efficiency?

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