Media Spend

  • Can Mobile Movement Data Truly Drive Advertising Efficiency?

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  • China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands

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  • E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

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  • China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

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  • IAB AU Insists Ads.txt Gaining Traction

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  • 3 Ways to Ensure Positive ROI for Your Media Spend

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  • DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste

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  • APAC Marketers Must Differentiate in Programmatic Landscape

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  • China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

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  • Shared Responsibility Needed to Make APAC Programmatic

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