Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry's biggest names, and explores what they tell us about the contemporary ad tech landscape. The industry's biggest names have [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Indonesia tuning into programmatic video ads; IAB Australia sets up advisory council; Dentsu Aegis shuffles Singapore [...]

Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to address this cross-platform audience, due in part to technical challenges as well as traditional concerns. Mobile currently contributes 30% of [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]

ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]

Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest social network in the coming year.  Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.   Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter acquires India's call marketing platform; Axiata-Adknowledge joint venture wants piece of Asia's digital advertising pie; MediaMath [...]