Netflix Suspends Service in Russia; Samsung Addresses Reports of App Throttling
In today's ExchangeWire news digest: Netflix protests the invasion of Ukraine by suspending its service in Russia; Samsung addresses claims its software throttles apps; and Disney+ announces plans to launch an ad-supported subscription offering. Netflix suspends service in Russia International streaming platform, [...]
AdInMo & NumberEight Partner to Advance Mobile In-Game Advertising Addressability
InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising. AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]
Ogury and The Trade Desk Partner to Offer Cutting Edge Programmatic Mobile Advertising for Media Buyers
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today (15 December) announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly [...]
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