Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange.  Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming [...]

Industry veteran, Andy Stevens, has joined fast-growing social display leader, Picnic, as advisory board member. Stevens joins to help Picnic as they continue their rapid expansion, delivering intuitively-engaging social display ad formats on a unique marketplace of user-first mobile inventory. Stevens [...]

In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed [...]

Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived amidst the year's unprecedented circumstances. With citizens around the world forced to stay inside and refrain from mixing with friends [...]

Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google takes over Fitbit, despite ongoing protests against the acquisition; the FCC rakes in $80bn in a 5G airwaves auction; [...]

In today's ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA's members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will [...]

In today's ExchangeWire news digest: App Annie reports that 2020 saw the highest number of mobile app downloads on record; Essence launches a new solution for marketers names Essence Media Health Check; and Amazon shutters their Pantry offering to focus [...]

In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once [...]