With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means they will be able to more quickly adapt to its own platform. Launched in 2015, Diamond Hedge touts itself as a [...]

Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: New Research Shows Little Consumer Interest in Smart Assistants; The Best Time to Gain GDPR Consent; and Delivery Speed Demands Getting Tougher. New Research [...]

Whether it’s traditional retailers or e-commerce pure plays, any retailer worth their salt has an online selling presence. However, with so many channels influencing the customer path to purchase, attributing 100% of the sale to the last click is no [...]

Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps [...]

This week, the spotlight is back on JD.com and its hopes to develop next-generation supply chain technologies with the launch of a new research facility. The Chinese e-commerce operator opened its Global Supply Chain Innovation Centre (GSIC) with the aim [...]

Barcelona recently hosted the mobile industry’s most important event: Mobile World Congress (MWC). Every year, numerous executive directors of telephone companies, producers, and suppliers from all over the world gather in Barcelona. Writing exclusively for ExchangeWire, Anaïs Ferrández (pictured below), marcom [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Significant Insights Can Be Derived from POS data; Brits Want Rewards for Sharing Their Data; and UK Behind Rest of the World in App Adoption. More Significant [...]

Advertising Association and WARC’s Expenditure Report shows that UK mobile ad spend rose by 30.7% year-on-year in 2017, representing the eighth year of growth. This is only set to grow in 2018, with a further overall market growth of 2.8% anticipated. [...]