"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
SpotX Forms Consulting Arm; Krush Launches Advertising Solution
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: SpotX to guide video advertising strategies; Krush enters the programmatic space; Sizmek introduces frequency capping; Centro rebrands media platform; Accenture acquires Clearhead; [...]
Vistar Media Launches OOH Attribution; NinthDecimal Acquires MoLOGIQ
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Vistar Media launches OOH attribution; NinthDecimal acquires MoLOGIQ; Dex Media acquires YP Holdings; InfoGroup launches mGen; and ShareIQ launches image performance platform. Vistar [...]






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