Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [...]

Teads, the global media platform, announces the appointment of Natalie Bastian to chief marketing officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business. Based in Teads’ New York office, Bastian will be [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]

BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across [...]

Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as general manager, EMEA. Ottoy will lead the company’s efforts to expand its global footprint [...]

Today (1st April,2022), Yahoo announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]

Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]