Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as general manager, EMEA. Ottoy will lead the company’s efforts to expand its global footprint [...]

Today (1st April,2022), Yahoo announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]

Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]

Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (29 November) announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]