ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for MediaMath; Customer Analytics Boost Growth & Revenue; GeoSpock/Tamoco Partnership Links Real World with Data; Flashtalking Introduces Consulting Services; and FreeWheel Partners with Operative on [...]

H Code Media, a leader in digital advertising for the US Hispanic market, today announced it has been named by the Hispanic Heritage Foundation (HHF), a non-profit dedicated to increasing the number of Latino leaders in society as HHF’s new digital media and integrated marketing arm. Parker Morse, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi [...]

New technology may be the root of issues like fake news and malicious ads, but it is also helping publishers and advertisers take the next step forward in the battle to protect brands from unintentional misplacement of ads against inappropriate [...]

It’s hard to argue against the fact that programmatic advertising is now a steadfast form of media for advertisers globally. By 2019, more than four out of five U.S. digital display ad dollars (USD$45.72bn [£32.22bn]) will transact programmatically, according to [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & [...]

Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of the biggest online players are finally bowing to user pressure, essentially validating the use of ad blockers. In this piece [...]

Blockchain's foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics company Kochava, whose independent blockchain platform XCHNG seeks to tokenise the insertion order and cut out [...]

ExchangeWire's awards programme, The Wires, is now open for entry and accepting submissions. Following a hugely successful launch last year, The Wires will return in 2018, with submissions now being accepted across 13 categories within the ad tech, martech, and programmatic [...]