Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to recent research by eMarketer, the number of brands choosing to include the platform in their 2017 advertising plans will surpass [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Sales from second screening; and analysis of Facebook Live use [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for publishers, it’s the basis of inventory appeal; and for technology providers, it’s the currency everyone wants to trade on. But [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

LATAM's Roundup this week brings the following stories: RPA closes a deal with Uruguayan media companies, bringing the publisher co-op to the country and putting international expansion in the pipeline; Zoomin.TV and Rubicon Project join forces in an integration for [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad fraud on uncertified apps; Over-hyped Christmas ads; Waitrose strongest [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]