Affilired, a performance marketing agency specialising in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership programs for its [...]

VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud detection on its platform. VlogBox’s applications are now fitted with Protected Media’s SDK, which offers a robust cybersecurity solution for [...]

Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each [...]

As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and user-based bot fraud becomes obsolete, marketers need to be aware of fraud taking on a new form, focused on site- [...]

Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, global partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry's most engaging and innovative media placements through [...]

Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play [...]

Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding [...]

Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, has appointed Steve Myslinski as senior director of sales and business development EMEA to drive its expansion in the region. Total [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency which is part of GroupM, have successfully employed a buyer-controlled fee [...]

Today, the7stars, the UK’s largest independent media agency, has announced a long term, enterprise partnership with Skyrise intelligence, to harness location and movement data from across the UK's largest telco operators. The deal will see Skyrise’s powerful 30+ million dataset, [...]