Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux [...]

In today's ExchangeWire news digest: Pinterest and Shopify extend their partnership to another 27 countries; DoubleVerify see shares rise after going public; and HBO Max gain nearly 3 million new subscribers in Q1 as AT&T beat financial estimates.   Pinterest and Shopify [...]

DanAds (www.DanAds.com), the Stockholm-based self-serve advertising infrastructure helping businesses large and small cut through to their target audiences with their easy-to-use, cost-effective solutions, today announces its partnership with Kevel (www.kevel.co), a leading provider of ad serving APIs. This collaboration allows [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with Reach PLC, the largest commercial national and regional news publisher in the UK which [...]

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant [...]

A new partnership between leading gaming company Netmarble EMEA and Anzu.io, the world’s most advanced in-game advertising platform, will bring blended in-game ads into Wolfteam, the massively multiplayer online first-person shooter (MMOFPS) PC game on Jupiter engine that is topping [...]

In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing strategic brand partnerships to complement media campaigns and ensure consumer attention in an increasingly digitised advertising environment. Digital acceleration has ensured [...]

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With [...]

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]

Cybersecurity leader HUMAN, best known for collectively protecting enterprises from bot attacks, today announced the formation of The Human Collective, a new program designed to protect the digital advertising ecosystem from the impacts of fraud. The Human Collective brings together [...]