"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
White Bullet Partners with Peer39 to Help Defund Online Piracy
Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers [...]
Adsquare and Teralytics Partner to Help Brands Understand Where Their Customers Are
Adsquare, the global audience and location intelligence company, is announcing a partnership with Teralytics, to empower marketers to intelligently leverage human mobility insights for OOH planning and programmatic DOOH activation in Germany. Teralytics enables decisions based on the most accurate, inclusive [...]
Verizon Media Expands and Strengthens its Global In-Game Advertising Opportunities with Anzu
Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms. Anzu’s platform gives media buyers the ability to drive brand [...]
Clear Channel Europe and Broadsign Extend Partnership to Transform the DOOH Sales Experience
Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. The collaboration aligns with CCE’s strategic plans to [...]
Xandr and HUMAN (Formerly White Ops) Expand Protection Against Sophisticated Bot Attacks and Fraud
Xandr, AT&T’s advanced advertising company, and HUMAN, a cybersecurity company best known for collectively protecting enterprises from bot attacks, today announced an expansion to HUMAN’s existing pre-bid bot protection within the Xandr platform. This partnership will provide an additional layer of [...]
Zeotap and PubMatic Announce Expanded Partnership On Identity
Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]














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