In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

This week: Amazon Distribution to shut down in India, Meta fined by Irish DPC over data privacy… Another troublesome week for ad tech began with the news that Amazon is closing its wholesale distributor in India. By shuttering Amazon Distribution, the [...]

In today's ExchangeWire news digest: the Irish DPC hand Meta a €265m fine over privacy concerns; the requirement for social media firms to remove harmful content is scrapped from the Online Safety Bill; and Black Friday ecommerce sales appear [...]

Seedtag, the leading contextual advertising company, has announced the hiring of Kenneth López Triquell as its new global head of performance. Triquell's appointment falls under Seedtag’s strategy to drive success in the execution of performance campaigns and he will be [...]

This week: Google and Apple both deal with allegations of tracking mobile users without permission, Ofcom's chief executive say social media firms may be forced to disclose their algorithms... This week saw more trouble across the board for Big Tech. After [...]

In today's ExchangeWire news digest: Tencent divest around USD $20bn worth of shares in Meituan; Apple are hit with a lawsuit for allegedly continuing to track iPhone users who disabled tracking; and Carlyle acquire a majority stake in digital marketing [...]

In today's ExchangeWire news digest: Google agree to pay more than USD $390m to settle charges around location tracking; Meta retire their Portal and Smartwatch products; and executives flee Twitter following turmoil under Elon Musk's ownership. Google pay more [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]