Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software [...]

Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [...]

Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [...]

Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]

While innovation and digital transformation continues to flow within the advertising industry, this has perhaps been most dramatically seen in the out-of-home (OOH) segment, as it pivots from paper-based to programmatic-powered. In this exclusive Q&A, Diederick Ubels, CEO, Sage+Archer details [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the world’s first anamorphic programmatic DOOH campaign.  The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [...]

Manadge, the advertising management platform specialised in programmatic, has announced the extension of its presence in Italy by partnering with sales house Adasta. Using Manadge's technology, Adasta can easily analyse its ad stack and increase monetisation performance across all its [...]

From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3 billion by 2030, creating a significant opportunity for advertisers to reach a [...]

The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]