Xandr, AT&T’s advanced advertising company and Schibsted, a global digital media house have today announced they are building on their long-term partnership between the global media company and the open technology platform. The latest stage of the relationship will enable [...]

Advertisers will spend USD $41.4bn (£30.9bn) globally on audience data this year, according to a new report ‘Global Data Market Size’ by OnAudience.com, one of the world’s largest anonymous audience data providers. The study includes trends, estimates, and forecasts for [...]

Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]

Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]

Xandr today announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks® and Crown Media Family Networks are now participating in automated audience-based selling. Major [...]

Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced that they are expanding sales and operations to several countries in Latin America including Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the [...]

In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m [...]

Leading global programmatic digital out of home (DOOH) ad tech company Hivestack, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. With this [...]

In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations [...]