With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace simplicity and transparency, while marketers should review their team structures. In this Q&A with ExchangeWire, [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in Europe; Capital for Taptica; JICWEBS certification for Havas; AI for Contentsquare; and New SSP for [...]

With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to fight inventory fraud. In this Q&A, Jochen Schlosser (pictured below), CSO, Adform, tells ExchangeWire that the majority of publishers are [...]

As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the ad tech industry to focus on three key technology areas to better help Asia-Pacific marketers in 2018. In this industry [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018; und Adyoulike erhält britische JICWEBS-Zertifizierung. Amazon bringt Transparent Ad Marketplace nach Europa Die Header-Bidding-Lösung von Amazon kommt nach Europa. Die Cloud-basierte serverseitige [...]

Where is marketing heading in 2018? In this piece for ExchangeWire, Jamie Anderson (pictured below), EMEA President, Marketo, looks at the growing influence of customers on the brand-user relationship, of marketing executives in the boardroom, and of AI in the ad [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Amazon TAM launches in Europe; DOOH trading desk by Mediacom; Adyoulike receives JICWEBS Good Practices stamp of approval; and Captify welcomes new [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 kauft Kairion; Kapitalspritze für Nano Interactive, Michael Schöning kehrt zu The Adex zurück; und Fünf Fragen an Kay Schneider, SmartX. ProSiebenSat1 verstärkt sein [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU threatens data collection of big internet players with scrutiny; Fetch Media takes Uber to court; Sizmek promises total transparency; and New [...]