It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some speed bumps in terms of adoption and deployment. Its lead campaigner IAB, however, says it will limit unhealthy industry practices [...]

In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across 35 languages. ExchangeWire speaks exclusively with Przemysław Oborski, business development manager, Brainly, and Bartłomiej Chmiel, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China programmatic ads to hit £4bn; Tencent online ads grow 48% in 3Q; Advertisers want agencies to [...]

Yesterday (14 November) PubMatic released its third Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during the most recent quarter. Key highlights include the continued proliferation of header bidding [...]

Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence (AI) systems to understand local nuances, which can take months to accomplish. Headquartered in Singapore, AdAsia currently operates in several [...]

All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers. Together, this would ensure consumer experience is optimal and [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don't 'get' them; MCN offers consolidated customer view across [...]

Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as they may need to ensure compliance even if they do not physically operate in the region. Slated to take effect [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site [...]

Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting. The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting [...]