Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is still at the beginning of its journey. Ad tech provider ReachMax's 'Guide to Programmatic Video in [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned. Ad fraud affects [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Three Asian markets to see strong ad spend growth; APAC expenditure on audience data drops in Q3; [...]

The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market can trade on viewable impressions. Interactive Advertising Bureau (IAB) Australia CEO Alice Manners explains that technological challenges, such as varying ad [...]

This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who has recently partnered with Google to boost programmatic model in their titles’ websites; MediaMath and Predicta’s deal to combine their [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: iClick & Tencent sign native ad deal; Singapore's IAB & MMA get new executive teams; Adyoulike goes [...]

A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media fragmentation and a lack of transparency in the buying process. A significant increase in websites over the past decade has [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system; Channel 4 and ITV follow suit with programmatic deals; Google and IAB Europe look at [...]

Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online [...]