In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon closes a three-year deal to livestream the European Champions League; TikTok suspends its plans to take 'TikTok [...]

In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard.   Amazon turns [...]

Following the release of the Guide to Influencer Marketing ebook, Owen Hancock, marketing director EMEA at impact.com, discusses how the channel can be used effectively to bolster digital marketing efforts. Over the past couple of years, the partnership economy has developed [...]