In today's ExchangeWire news digest: Alibaba try to boost investor confidence by increasing their buyback scheme; YouTube announce they will now stream ad-supported TV for US viewers; and BuzzFeed respond to investor concerns with plans to shrink their news division.   Alibaba increase share [...]

In today's ExchangeWire news digest: Netflix protests the invasion of Ukraine by suspending its service in Russia; Samsung addresses claims its software throttles apps; and Disney+ announces plans to launch an ad-supported subscription offering.   Netflix suspends service in Russia International streaming platform, [...]

In today's ExchangeWire news digest: Apple block access to Kremlin-linked news outlets including Russia Today and Sputnik News; Netflix enter into an agreement to acquire Next Games; and AppLovin announce a USD$430m (~£322.9m) deal to acquire Wurl.    Apple block access to [...]

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality [...]

An innovator in digital transformation for over two decades, Cinedigm's core mission is to entertain the world by building a wide portfolio of channels and services for the streaming generation.  Through a diverse mix of premium SVOD services and dedicated AVOD [...]

smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences", which provides a framework for advertisers based on the [...]

In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global 2021, outlines the nature of premium over-the-top (OTT) streaming in Asia, and how advertisers can realise the opportunity offered by [...]

Streaming services continue to bang more nails into the coffin of cable TV, with more than half of UK consumers (53%) saying the content on providers such as Netflix, Prime Video and YouTube, for example, is more entertaining than its [...]

In today's ExchangeWire news digest: sources report that Reddit are preparing to go public; French grocery delivery startup Cajoo raise USD $40m in a Series A funding round; and TikTok have partnered with music streaming platform Audius.   Reddit reportedly gearing up [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a study finds that streaming TV usage grew 13% in Q2; Mailchimp are reportedly contemplating a sale that [...]