Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus
Equativ, the leading independent ad monetisation platform, today (July 7th, 2022) announces its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, flawless ad-delivery, and scale. After the recent announcement [...]
DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3
DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]
Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.
Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising. To deliver the campaign, Samsung [...]
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