Lotame Panorama ID Gains Support From Leading Data Partners, Enabling Expanded Data Collection Across the Open Web
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant [...]
Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth
GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite. Demand for GumGum’s contextual advertising technology is growing rapidly as cookies [...]
Adsquare und OS Data Solutions schließen Kooperation über 1st Party Daten
Adsquare und OS Data Solutions (OS DS) geben ihre gemeinsame Partnerschaft für die Vermarktung von datenschutzkonformen Konsumentendaten bekannt und bieten gemeinsame Produkte an. Werbekunden stehen ab sofort reichweitenstarke Daten für eine effektive Zielgruppenansprache zur Verfügung. OS DS, das 2019 gegründete Joint [...]
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