In today's ExchangeWire news digest: a group of 15 US attorneys general have updated their antitrust lawsuit against Google to extend their claims to the Privacy Sandbox; ByteDance expands to Singapore as Chinese companies move to the "neutral city" to [...]

Xandr, AT&T’s advanced advertising company and Beemray, the future forward data platform that delivers the competitive edge with Signals and AI, has today announced the next evolution of their partnership. Beemray will be using Xandr’s latest addition to its platform [...]

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can [...]

The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in [...]

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices [...]

Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou [...]

Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings of research into achieving Effortless Modern Marketing, conducted with more than 1,000 marketing professionals across the UK, EMEA and the US, [...]

Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up [...]

Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer [...]

As the walls close in on third-party cookies and regulators increasingly put data practices under the microscope, the ad tech industry has had to find and develop new ways to target audiences whilst upholding their right to privacy. One such [...]