The Future of Addressability Across Channels
Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing exclusively for ExchangeWire, David Dowhan (pictured below), CEO and founder, TruSignal, talks about the future of addressability within platforms, display, [...]
IP Geolocation Can Help Prevent Fraud: Q&A with Kate Owen, Digital Element
In a mobile-driven world, users want to have shopping experiences that are relevant and targeted. IP geolocation technology is the technology that makes personalised shopping experiences on-the-go possible. Talking exclusively to ExchangeWire, Kate Owen (pictured below), VP Northern Europe, Digital [...]
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