Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is to build their own tech stack. Fortunately for the Indian publisher, they appear to have deep enough pockets to fuel [...]

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the realm of TV advertising, TubeMogul's Australia and New Zealand managing director, Sam Smith (pictured below), [...]

Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits of email for ExchangeWire, saying email's poor reputation is masking its value in digital marketing strategies. Reading articles, posts, and blogs [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Micro moments; Insta-fashion; Brexit’s effect on ad growth; and Creativity through [...]

Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making the art of marketing challenging. However, the volume of mobile data generated today has helped brands make smarter decisions about [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asian consumers show varying engagement preference; Tencent to track campaigns with AppsFlyer; Dentsu opens China data lab; [...]

Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research shows that not all Olympics sports fans are created equal. For any marketer looking for targeting success, and maximum engagement [...]

It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments. They anticipate that companies will reach out to them in the ways and at the times they prefer, with relevant [...]

Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the 'segment of one' can truly exist, we could run the risk of making marketing too predictable. Shaw writes exclusively for ExchangeWire to argue that, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent's digital-only success; New market transparency tools by [...]