Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even more companies. You need to ask yourself if the display market (4.5 billion euro at the last count) in Europe [...]

Adobe Partners with Evidon for Privacy Solutions Evidon announced this week their new partnership with Adobe. The integration will enable Adobe clients to access Evidon’s privacy controls directly though Adobe TagManager, and help them comply with global privacy regulations across all [...]

New European Market Ecosystem Map by Improve Digital In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced Market Map of the European online display advertising sector in [...]

Struq recently raised $8.5 million in a Series A funding round. The round included investment from Reed Elsevier Ventures, Pentech Ventures and Allen & Company LLC. Here Sam Barnett, Struq CEO, discusses the Series A raise as well as an [...]

ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. [...]

Stuart Spiteri is Chief Operating Officer at News Digital Media - and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia's biggest publishers, the challenges/ opportunities [...]

Peer39 exits for $15.5, As DG Adds Semantic Targeting To Its Offering In what appears to be a fire sale, and an ominous sign for the feature-led product companies in the ad tech space, Peer39, a semantic targeting company, announced it [...]

StrikeAd partners with uKnow to increase ad engagement and offer mobile brand safety StrikeAd last week announced a partnership with uKnow, a provider of targeting and optimisation solutions. StrikeAd will incorporate the uKnow solution into its mobile platform to offer advertisers [...]

PubliGroupe forms partnership with MediaMath PubliGroupe, a Swiss-based provider of marketing and media sales services, signed a joint-venture agreement last week with MediaMath. The partners have formed a new dedicated company in Berlin, Spree7 GmbH (aka LLC), to serve the markets of [...]