We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory (pictured below), CRO, Mediaocean tells ExchangeWire how, from their unique position within the industry, they see it changing and what these [...]

The modern marketing space is filled with talk about reaching the ‘always-on’ consumer, executing strategies that provide audiences with seamless cross-screen experiences, and tailoring content to each individual’s interests and needs. Here, Richard Jenkings (pictured below), senior consultant, Experian writes [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for [...]

To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat? How can the industry ensure that effective campaign execution and delivery takes direction from both? ExchangeWire speak with Robert Webster (pictured [...]

Marketers are becoming more involved in technology – not just understanding its value to their business, but taking ownership of it too. There seems to be a great opportunity here for agencies, or vendors, to help marketers in their quest. [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies appoints James Collier as chief revenue officer; Time Inc. UK [...]

Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured below), co-founder and CEO, CrossEngage, which is a German company trying to solve advertisers’ cross-channel [...]

In a tough and competitive startup environment, European industry recognition, which applauds a company's ability to innovate in an established ad-tech ecosystem, is surely a valuable accolade for any ad-tech startup. Following Adludio's recent 'Best Ad Tech/Marketing Start Up' award [...]

With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and creativity, versus the promise of it.  When you look at the beautiful town of Cannes during the week of the Cannes [...]