RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner. Prebid.org is a group of over 150 publishers, ad exchanges, buyer and third-party developers [...]

In today's ExchangeWire news digest: TikTok undercuts its social media rivals with lower ad prices; Apple is reportedly developing in-house chips; and Meta implements new technology to improve the equity of housing ads on Facebook. TikTok ad prices undercut Instagram, [...]

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [...]

In today's ExchangeWire news digest: Twitter quietly abandons its policy to prevent the spread of Covid misinformation; China enlists tech giants Alibaba and Tencent to develop new semiconductor designs against US chip sanctions; and Google and iHeartMedia agree to pay [...]

This week: Binance abandons its merger deal with FTX, Meta cuts its workforce by 13%... This week saw major players in ad tech rocked by the fallout of plummeting profits and a post-pandemic slump. Cryptocurrency exchange Binance offered a lifeline to [...]

In today's ExchangeWire news digest: Nvidia produces a new chip that can be exported to China under the US' new restrictions; travel booking start-up Hopper secures USD$96m (~£83.9m) from Capital One, and Elon Musk contemplates placing Twitter behind a paywall. Nvidia [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022; research from IPA reveals that consumers are increasing pressure on brands to maintain fair pricing; and the ICO warns against [...]

In today's ExchangeWire news digest: UK ministers budget £930m for ad space to promote government policies; the Biden administration tightens restrictions on China's access to US tech; and Sweden's DBT secures a loan of €285m (£248.8m) to meet growing demand [...]

Integral Ad Science, a global leader in digital media quality, today (September 20th, 2022) announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns. The partnership will [...]