White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]

We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant [...]

White Bullet Solutions, the digital marketing transparency experts, today (18th June) announced the continued ad protection partnership with The Police Intellectual Property Crime Unit (PIPCU). PIPCU is a department of the City of London Police, the national lead force for [...]

Novatiq today (10th June) announces that Charles Butterworth has been appointed to its Board as a non-executive director. Novatiq is an innovative provider of dynamic IDs that make first-party data safe to use across new environments. Charles is a seasoned executive [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (10th June) announces the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency [...]

Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]

Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to [...]

In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA's recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings.   Last week in the UK the [...]

Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]

Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]