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  • TV Streaming Usage Up 13%; Apiary Acquire Stake in MediaSense

    In today's ExchangeWire news digest: a study finds that streaming TV usage grew 13% in Q2; MediaSense receive a significant investment from Apiary; and the Polish parliament pass a new media ownership bill, putting Discovery's TVN channel at risk.   Global TV [...]

  • Confessions of a TV Snob: TV is not the Digital Dinosaur Some May Think

    In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]

  • ShareChat Reach $2.88bn Valuation; ITV Report Revenue Recovery

    In today's ExchangeWire digest: ShareChat reach a valuation of USD $2.88bn after raising USD $145m in a series F funding round; ITV celebrate gaining higher ad revenues; and Unacademy acquire Rheo TV.   ShareChat raise USD $145m, bring valuation to USD $2.88bn Leading [...]

  • TheViewPoint Unlocks the OTT Space for Caracol TV

    TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]

  • Teiffyon Parry Joins Smart as EVP Global Demand

    Smart AdServer, the leading independent ad monetisation platform, today announced the appointment of respected ad tech leader, Teiffyon Parry, as EVP global demand to drive continued growth of the company’s demand offering. Parry, who will manage the company’s demand group [...]

  • Targeted Advertising on Linear TV: RMB and Smart AdServer Display Personalised Ads During Live Euro 2020 Games

    RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for [...]

  • smartclip Europe Partners with Clubbing TV to Monetise Connected TV Inventory Across Multiple European Markets

    smartclip, the ad tech platform of RTL Group, adds Clubbing TV, the world’s first lifestyle TV channel dedicated to clubbing, DJs and dance music culture, to its connected TV portfolio. Clubbing TV is available in over 60 countries with a [...]

  • Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships

    IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data partnerships. With more than 20 years of experience in digital marketing, Grey will leverage her deep knowledge of data [...]

  • KERV Integrates with IRIS.TV

    KERV Interactive, the leader in AI-driven, in-video-recognition-powered metadata, is integrating with the IRIS.TV video data platform to enable marketers to use its precise in-video contextual data solutions, called KERV Vision, to target relevant, brand-safe video inventory across thousands of IRIS-enabled premium publishers [...]

  • IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel

    In today's ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US' TV [...]