VlogBox, a leading CTV app development and monetisation platform uniting a large number of OTT channels under one roof, has launched its own channels - Yeet! TV and Yeet!Kids TV - for the distribution and promotion of engaging video content.   VlogBox [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith's TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands [...]

In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]

In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook [...]

Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft mit PubMatic (Nasdaq: PUBM) bekannt, einer Sell-Side-Plattform mit tonangebenden Resultaten für digitale Werbung. Die detailreichen Connected-TV-Daten von Samba TV werden in die Werbeplattform von PubMatic integriert, [...]

Samba TV, fornitore leader di pubblicità e analisi omniscreen, annuncia una partnership multi-mercato con PubMatic (Nasdaq: PUBM), piattaforma sell-side che offre risultati di qualità per il digital advertising. La grande quantità di dati di prima parte della Connected TV di [...]

Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de publicité numérique sell-side, côté au NASDAQ. Ce partenariat va permettre d'intégrer les données d’audience de télévision connectée de Samba TV [...]

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be [...]

IRIS.TV, the leading video data platform, today announced the completion of an $18m Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset [...]

In today's ExchangeWire news digest: LinkedIn confirm plans to build an audio-only social feature into their platform; TikTok announce that users will be unable to opt-out of receiving personalised ads from mid-April; and deal-making and impression generation on advanced TV [...]