In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of programmatic. Originally, when trading of digital display inventory began through ad networks, it was a way [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

Apple yesterday (26 January) announced financial results for its fiscal 2016 first quarter ended 26 December, 2015. iPhone sales fell for the first time since the product was introduced to the market in 2007. The company's earnings were stronger than [...]

Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are [...]

The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same time, there is a focus on reinvigorating shifting audiences and reaching viewers in the ways they want to be reached. Following [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 80% of publishers measuring ad blocking; Millennials viewing threat to [...]

TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver targeted messaging to its fragmented audience. This year, broadcasters are more focused than ever on embracing programmatic TV. ExchangeWire talks [...]

Yesterday, (19 January) video streaming company Netflix reported Q4 2015 earnings that exceeded analysts' expectations. In the first of our 2016 earnings reports, we examine the financial highs and lows and explore what the future might look like for Netflix. Financial Highlights – [...]

Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop inspiring branded content. Today (12 January), Millward Brown, the world’s leading expert in helping businesses grow strong brands, released its annual [...]

Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However, brands currently resort to repurposing creatives developed for TV and [...]