Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

Have you ever heard of in-transit media before? If you've noticed digital advertising while travelling by air, rail, coach, or at sea, then you've probably noticed it without realising. But how is this advertising delivered and how is it targeted [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]

Today (20 February), PubMatic released its fourth Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during last year’s final quarter. Key highlights include the global opportunity represented for mobile [...]

RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence Stifling Ad Tech Competition in China; Alibaba to Grab 9.8% of Global Ad Revenue; AU [...]

Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is [...]