In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to [...]

Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is needed to tell the story that connects customers. This approach helped power AirAsia's campaigns, according to Kuo Chia-Fang, Oath's Asia-Pacific media [...]

Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was [...]

App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there are common pitfalls they should avoid if they choose this strategy. With in-app purchases growing at a much slower pace, [...]

This week the IPA issued a direct call to action to Google's YouTube and Facebook to clean up safety, measurement, and viewability of online video on their platforms. ExchangeWire asks experts to weigh in on whether this was the right [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small [...]

Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand over concerns about cost and complexity. Eager to reduce their dependence on YouTube, marketers in the region are keen to seek [...]

Last week (9 August) Facebook announced the launch of 'Watch', its home for original video content produced by partners. Designed to be a portal for snackable video content, the launch of Facebook Watch could make it a real competitor to the likes [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Advertising makes up 56% of mobile publishers' revenue; In-app spend [...]

Identifying the user and connecting the customer journey across devices and platforms is fundamental to maintaining creativity in video advertising, believes Andrew Buckman, MD EMEA, Sublime Skinz. Speaking exclusively with ExchangeWire, Buckman explains how creativity in video can still thrive in a [...]