ad tech firms
In a tough and competitive startup environment, European industry recognition, which applauds a company’s ability to innovate in an established ad-tech ecosystem, is surely a valuable accolade for any ad-tech startup. Following Adludio’s recent ‘Best Ad Tech/Marketing Start Up’ award win at The Europas Start Up Conference and Awards, ExchangeWire speak with Paul Coggins (pictured below), CEO, Adludio about how differentiation is an important success factor when entering the world of ad tech and that, despite it being a [...]
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate the complex ecosystem, confront industry issues, and face global marketplace complexities. Jayant Kadambi (pictured below), co-founder and CEO, YuMe talks to ExchangeWire about the outlook for newcomers to the ad tech industry and shares his tips for success, drawing upon [...]
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that there is a fight for survival; and tech platforms are having to differentiate, converge, acquire, to stay current. ExchangeWire speak with Maciej Zawadziński (pictured below), CEO, Clearcode, about whether these views hold weight and how the industry can continue to prosper.
ExchangeWire: There are certain views that ad tech and martech are no longer the burgeoning industries they once were [...]
Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where to start when they are looking at going down the route of outside investment. Following Affectv’s recent funding announcement, ExchangeWire speaks with Glen Calvert (pictured below), CEO, Affectv, about what ad tech firms need to consider when weighing up their options for growth funding.
The programmatic advertising industry is currently going through a very interesting period, with a lot of uncertainty [...]