Stuart Spiteri Discusses His New Role At News Digital Media, And The Opportunities For Regional Publishers
Stuart Spiteri is Chief Operating Officer at News Digital Media – and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia’s biggest publishers, the challenges/ opportunities that lie ahead and some wider trends from the greater APAC market.
Can you give some overview on the new role at News Digital Media – and some background on your experience in [...]
Tags 24/7 media asiaAd NetworkAd Serverakamai technologiesAPACAPACAudience BuyingAustraliaAustraliaaustralian publishingBehavioural TargetingCasual Social GamingchinaDataData OptimisationDigital MarketingDisplaydouble click ad exchangeDynamic Ad OptimisationExchange Newsgoogleindiainvite mediajapanMedia BuyingNDMNews Digital Mediaonline gamingOnline MarketingPublisherStuart Spiteri
Stephen Hunt, Director Asia-Pacific, TubeMogul, Asks Whether The Online Video Industry Deserves To Take The Mantle From TV
Stephen Hunt TubeMogul’s Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry’s absence of regulation e.g ‘fake pre-rolls’. But Hunt argues that the opportunity in online video advertising is huge, and is poised to attract huge amounts of brand budget in the coming years.
Tags Ad Networkad networksAd ServerAdvertiserAgencyAPACAudience BuyingAustraliaAustraliaauto-playconnected tvCPMDataDigital MarketingDisplayDSPExchange Newsexchangewireexchangewire apacfake pre-rollMedia BuyingNew ZealandOnline MarketingOnline videoonline video advertisingprivate exchangesPublisherpwcreal time buyingRich MediaRTBtransparencytubemogulTVVideovideo advertising inventoryVOLTYahoo7
Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising & The Australian & APAC Marketplace
Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces. He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in massive operational costs and time for both buyers and sellers and how 2012 promises to be very exciting with new strategic products in the pipeline and more global expansion.
Can you give an overview of [...]
Tags Ad ExchangeAd ExposeAd NetworkAd Safeadap.tvadap.tv marketplaceAdvertiserAgencyAPACAPACAudience BuyingAustraliaAustraliaBehavioural TargetingDisplayexchangewire apacHong KongindonesiajapanmalaysiaMedia BuyingNew ZealandOnline MarketingOnline videoonline video inventoryprice transparencyprogrammatic buyingPublisherRTBRTBSEASingaporeSouth East AsiasydneythailandTrading DeskTV Advertisingvideo advertising
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Charles Darwin (1809-1882) Change is uncomfortable, unfamiliar and not without pain but the result is usually pretty positive. As an adaptable species, you’d have thought we’d have learnt that by now and embraced change at every opportunity.
However, Charles Darwin’s quote is very [...]
Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand, On How Display Ads Can Deliver Performance And Efficiency
Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation – a critical, but less known, factor behind the success of display ads. She also highlights how using data has shown an average lift in CTRs of 73%.
After years in the advertising doldrums, pulling meagre average click through rates (CTRs) of around 0.06 percent, it’s interesting to see certain digital ads now regularly storming CTRs in primary and even double digits.
Tags Ad ServerAdvertiserAgencyAPACATS SydneyATS Sydney March 13Audience BuyingAustraliaAustraliaCTRDataData OptimisationDigital MarketingDisplaydynamic creative optimizationExchangeWire Ad Trading SummitExchangeWire Ad Trading Summit (ATS)exchangewire apacgoodlife gymsMedia BuyingmediamindNew ZealandNew ZealandOnline MarketingOnline videoRich MediaRTBtourism australiaTrading Desk
Microsoft's Marc Barnett On The Microsoft Advertising Exchange In Australia & NZ, Relationships With Third Party Buyers And Channel Conflict
Marc Barnett is the GM of Microsoft Media Network & Microsoft Advertising Exchange. Here he discusses the growth of the Microsoft Ad Exchange in Australia and NZ, the relationship with retargeters and third party buyers, channel conflict and data monetization.
Can you give us a little background on your new role as GM of Microsoft Media Network? What does your remit entail and what territories do you cover?
In my new role I am responsible for leading and driving the growth [...]
Tags Ad ExchangeAd NetworkAd ServerAdvertiseradxposeAgencyAPACAudience BuyingAustraliaAustraliabehavioural retargetingBehavioural TargetingcudoDisplayDSPfinance ad exchangehoytsiselectMarc Barnettmicrosoft ad exchangemicrosoft media networkNew ZealandNew Zealandnine entertainment co (NEC)Online Marketingrate cityretail ad exchangeRTBRTBticketektravel ad exchangewindows livexbox
Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers.
It is not surprising that advertisers are moving more of their ad dollars into Online Video, with Frost and Sullivan predicting Australian video expenditure to increase from $33m to $350m in three years and we are also seeing publishers looking to cash in.
Real-Time Bidding (RTB) for video is gaining traction in Australia and Asia-Pacific. [...]
Tags Ad ExchangeAdvertiseradvertisersAgencyAPACAPACAudience BuyingAustraliaAustraliaDataDigital MarketingDisplayExchange Newsexchangewire apacOnline MarketingOnline videopublishersreal time biddingRTBRTBspotXchangevicki lyonvideovideo advertising
Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices [...]
Tags Ad Exchangead inventory managementAdvertiserAgencyambientamobeeAPACasiaAudience BuyingAustraliaBehavioural TargetingDataDigital MarketingDisplayDSPDSP Amobee PULSEeBayExchange Newsexchangewire apacglobegoogleGrouponindiaindonesiainMobijapanMCMMedia BuyingMobileMobilemobile ad campaignsMobile Ad Exchangemobile advertisingmobile publishersmobile yield optimisationNew ZealandnokiaOnline MarketingOnline videophilippinesringringRTBSingaporeSkypeSouth East AsiatargetingTelefonicaugamaZynga
Chris Brown, Team Lead, DoubleClick Performance Products in Australia, South East Asia & NZ Discusses The Ad Exchange Direct Deals Offering
Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made available and the recent Direct Deals launch.
Can you give some overview on the progress made by the DoubleClick Ad Exchange in the Australian and APAC markets? What similarities and differences did you see in relation to the UK [...]
Tags Ad Exchangead exchange buyingAdvertiseragenciesAgencyAPACasiaAudience BuyingAustraliaBehavioural TargetingDigital MarketingDisplaydoubleclickexchangewire apacgoogleMedia BuyingMobileNZOnline MarketingOnline videoPublisherpublishersRightMediaRTBRTBSEASouth East Asia
ATS Sydney Keynote, Jay Stevens, Discusses The Rubicon Project In APAC & Its Relationship With The Region's Big Publishers
With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region – and details of key relationships with big publishers in APAC. Early bird tickets are now on sale. Be sure to get yours to avoid disappointment.
Can you give an overview of the [...]
Tags Ad ExchangeAd Networkad networksAd ServeradvertisersagenciesAPACATS SydneyAudience BuyingAustraliaaustralian publishersDigital MarketingDisplayExchange Newsexchangewire apacfairfax digitalindiainventoryjapanJay StevensMedia BuyingMobileNews Digital AustraliaOnline MarketingPublisherREVV platformRTBSSPSupply Side PlatformThe Rubicon ProjectTimes of IndiaTrading Desktrading desks