Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology: 3 November saw the third annual ATS New York – a day packed full of content, bringing a whole host [...]

A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the radar, quietly and studiously getting on with the task at hand, without creating any great fuss. Does the fact it's [...]

Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user. That is the real promise of programmatic. Michael Hand (pictured below), VP EMEA, Spongecell, tells ExchangeWire that this isn't an [...]

Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with Paul Lowrey, strategy director, Collective, who thinks it’s great that ad viewability has risen; but when it comes to driving [...]

Viewability is on a long journey and along the way it has been properly defined, received basic standards and become a core KPI in the quest to effectively measure campaign effectiveness. However, these milestones are bittersweet for non-standard ad formats, [...]

Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin Taylor, UK MD Teads. Advertising has come a long way since the first TV ad aired [...]

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space. Bollaci also talks [...]

Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling [...]