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  • Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness

    Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]

  • Is It the End of the 'Anonymous' Internet?

    With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel discussion on the topic of 'Bridging the Cross-Device Gap'. Here, Hendricks explains how the 'freemium [...]

  • Cross-Device: An Onion That Gets More Complex as We Peel the Layers Back

    With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both [...]

  • Cookie-Based Modelling is a Thing of the Past: Q&A with Katie Field, UK MD, Viant

    Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing is fast becoming the targeting method of choice; but, while often talked about, industry understanding seems to be limited. Katie [...]

  • Connect Online Advertising with Offline Environment: My Day As a Moment Marketer

    The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where something within the offline environment triggers an online action. As TVTY, which originally coined the [...]

  • UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK adspend grows 7% in Q3; Paid search growth down [...]

  • More Dots, More Problems

    In this piece, Caroline Ingman, brand manager, EU, Specific Media (pictured) discusses how marketers are faced with more and more data points (dots) and how to solve the problem of connecting the dots to gain meaningful insights from marketing activities. In [...]

  • Getting the Right Balance Between the Science & Art of Marketing

    No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs. Today's automated world sees media transactions happening in milliseconds across a variety of devices and [...]