There is a lot of hype around data and how you can extract maximum value from it. But hype often leads to fear of the unknown, resulting in vast quantities of data, from different sources, each source providing a varying level [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 99% of consumers do not trust advertisers with their data; Smartphones [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic video sees 240% growth; 50% of digital executives believe [...]