14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for an undisclosed sum, in a bid to offer a unique market proposition. According to the press release at the time, no company before had combined algorithmic attribution of consumer journey touchpoints with cutting-edge ad fraud detection to reveal insights that are not polluted by fraudulent data. Keen to understand more about the acquisition, the [...]
Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire spoke with Ben Sonnex, product manager, Coull and Julia Smith, director of communications, Forensiq (both pictured), about the growth of ad fraud, how it needs to be tackled as an industry, and the steps that the video ad tech platform have put in place to reduce the impact of fraud for their business.
Ad fraud can mean all things to all [...]
Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is it and what is being done to tackle it? Ilkka Lassila (pictured below), CTO, Widespace, tells ExchangeWire what his take is on the growing problem.
ExchangeWire: When we talk about mobile ad fraud, what are we referring to specifically?
Ilkka Lassila: Although a majority of criminal activity occurs on larger devices, the phrase “wait five minutes and it’s all mobile” is one that’s becoming more [...]
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability, ExchangeWire speaks with Dr Felix Badura (pictured below), product director & co-founder, Meetrics about the prevalence, detection, measurement, and impact of ad fraud.
ExchangeWire: There are a lot of estimates flying around about the prevalence of ad fraud – what figure is your money on?
Dr. Felix Badura: There’s been a tendency to scare the market with increasingly higher estimates – which [...]
With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a 10-times bigger threat than identity theft – cleaning up the next biggest cybercrime, internet advertising, should be everybody’s priority. Mikko Kotila (pictured below), principal, botlab.io, tells ExchangeWire how advertising technology is a threat to internet security and general society.
Many national economies rely on consumption as the primary driver for GDP. Production, and therefore employment, are associated with demand for products; [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: £277m wasted on fraudulent ads; coupons used by 9 in 10 millennials; and over 50% of millennials engaged with advertising.
Fraud accounts for almost £300m, despite a decrease in fraud in ad exchanges
In the UK, in Q2, 12.2% of ad impressions were fraudulent, equating to £277m of wasted ad [...]
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than one device. This demand for 24/7 connectivity has seen the online advertising landscape evolve rapidly – a record €30.7 billion was spent globally on internet and digital marketing last year, according to the Internet Advertising Bureau (IAB) and PWC.
However, with this increase in digital advertising opportunities comes an increased risk of people trying to take [...]
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is that committing ad fraud is relatively easy (Mikki Kotila explained how in a recent episode of TraderTalk TV) and the chances of being caught are relatively low, so the fraudsters stay in the game.
The challenge is staying one step ahead. Each time ad technology companies and publishers bring a new ad format or distribution [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Mobile device hijacking costs advertisers $857m; 333% increase in rich media ad spend; mobile apps account for majority of traffic; and Instagram global revenue reaches $595m.
Fraudsters strike again
Global revenue lost as a result of in-app fraud will surpass $1bn in 2015, according to research by Forensiq. Forensiq uncovered a [...]