There’s no shortage of mobile apps to cater to every single possible thing a consumer could want or need. As of June 2016, there were 2.2 million apps available on the Google Play Store and 140 billion on the Apple [...]

This year’s plateau in downloads has caused panic among in-app advertisers, who have begun to worry about the app’s premature demise and what that means for revenue. But, according to Todd Miller, global marketing solutions, Cheetah Ad Platform, the app market [...]

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can't be ignored that gaming is a powerful business, with extremely [...]

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]

App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits and the reason both formats exist, ExchangeWire speaks with Wally Nguyen (pictured below), CEO, mNectar. Playable [...]

In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads are an important part of this, with 224 billion apps predicted to be installed this year. With such high competition, [...]

A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of the user base. The 'State of Mobile Acquisition' report uncovered activities of high-value users within apps, which are users who have [...]

Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is that committing ad fraud is relatively easy (Mikki Kotila explained how in a recent episode [...]

James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces [...]

Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group's premium website rep business and how it is providing brand advertisers with premium solutions. He also discusses how monetization strategies differ across the Greater Chinese and [...]