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  • Marketers Falling Behind Consumer Demand for Innovation; Instagram on the Rise in the UK

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers falling behind consumer demand for innovation; Instagram on the [...]

  • Now & Next: Content Sharing Platforms

    Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. [...]

  • Micro moments; Creativity through social media

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Micro moments; Insta-fashion; Brexit’s effect on ad growth; and Creativity through [...]

  • Future of Marketing Organisations; State of Automotive Within Premium Video

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in [...]

  • Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues

    This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the importance of Brazil in their revenues; and a local event that brought traditional print media [...]

  • Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

    This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.

  • AOL Partners With ROIx; Rocket Fuel Adapts to Brazilian Practices; Instagram Boosts LATAM Presence

    In this week’s ExchangeWire Weekly LATAM Roundup: AOL ONE Video platform running in Brazil through a partnership with a local data network; Rocket Fuel’s adapting to local practices to enhance programmatic transparency and the growing Instagram market in the region.