The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured below), managing director, EMEA and emerging markets, DataXu, who explains how mid-sized agencies are reinventing themselves with programmatic at their core.
In last month’s budget, the country’s ‘squeezed middle’ were treated to a £500 tax cut and were reversed out of [...]
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across the industry to understand how mobile adoption is progressing.
The juggernaut of media consumption
The UK is now a smartphone society. Ken Parnham, general manager Europe, Near commented: “There is no doubt that mobile is transforming consumers’ lives – and the marketing landscape [...]
Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue to hurtle towards each other, ready for a head-on collision. But how does that role successfully exist within the environment of a media agency? Ben Samuel (pictured below), marketing technology director, PHD, tells ExchangeWire that it involves education, strategy, leadership, and a lot of client-agency trust.
ExchangeWire: You were recently appointed to the newly created role of marketing technology [...]
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides insight into the growth of the online video and connected TV in Australia and APAC regions and predicts the smartclip acquisition will help accelerate the growth of the emerging Connected TV segment.
You recently announced the acquisition of smartclip. Who [...]
TagsAd NetworkadconionAdconion Media GroupAdvertiseradvertisersAgencyAlex LittlejohnAPACAustraliaconnected tvDataDigital Marketingdr marketingEUExchange NewsIAB Online Advertising Reportin-stream advertisingin-stream inventorymedia agenciesnorth americaOnline videoonline video advertisingPublisherpublishersRich MediaRussiasmartclipvideo solutions
Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan's Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace
Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan – the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about the uniqueness of the Japanese market, the ‘astonishingly fast’ adoption of RTB and the dynamics and challenges of the Japanese market. They also highlight a move into the Chinese market is part of IponWeb Japan’s plan.
Can you give an overview [...]
TagsAd Exchangead exchange japanAdvertiserAgencyAPACchinaCPMD.A.ConsortiumDataDigital MarketingDisplaydisplay advertisingDSPExchange NewsIponWebIponWeb JapanIponWeb u-Platformjapanjapan advertisingjapanese online advertisingMarketOnemedia agenciesMedia Buyingmedia exchangesOnline MarketingplatfdormonePublisherpublishingRTBsupply sidethird party dataTrading DeskYahoo JapanYieldOne
Teresa Sperti Head of Marketing & Product, realestateVIEW.com On Growing Audiences & Balancing Brand And Performance
Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance between brand and performance. She adds with 50% of all Australians accessing online via their mobile it makes the channel a crucial part of their media mix. While Australians are one of the biggest consumers of online video in the world, the lack of inventory is constricting their growth.
Sperti also welcomes the efficiency the ad exchanges, DSPs and RTB [...]
TagsAd Exchangead exchangesAd TradingAdvertiserAgencyaudience attractionAudience Buyingaudience retentionAustraliaBehavioural TargetingBigPondBigPond MoneyDataDemand Side PlatformsDigital MarketingDisplaydisplay advertisingDSPExchange Newsmarketingmedia agenciesMedia Buyingmedia optimisationMobilemobile marketingonline inventoryOnline Marketingonline mediaOnline videoPublisherreal estatereal estate marketingrealestateVIEWRich MediaRTBsearch marketingTelstraTradingPostvideo advertising
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses Launch Of The Microsoft Ad Exchange In APAC
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out the Microsoft Advertising Exchange in APAC over the coming year.
Barnett shares real results of how the exchange has delivered dramatically higher yields coupled with greater ROI for both advertisers and agencies while no impact on the premium display sales.
With APAC being 40% of the global online audience, and set to overtake North America [...]
TagsAd Exchangead exchangesAd NetworkAd ServerAdvertiserAgencyAPACAppNexusaudience targetingAustraliaBehavioural TargetingBingCatcha Digital AsiacomscoreDataData ExchangeDigital MarketingDisplaydisplay advertisingDynamic Ad OptimisationExchange NewsexperianGamingjoinmsnkoreamalaysiaMarc BarnettMark Brittmediamedia agenciesMedia BuyingMediaCorpmicrosoft advertisingmicrosoft advertising exchangemicrosoft media networkMobileMSNNew Zealandnine entertainment co (NEC)ninemsnonline audienceOnline MarketingOnline videopremium publishingPublisherRich MediaRTBrtb exchangesSingaporeSouth East Asiatelecommunicationsvideowindows livexinmsn
Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC
Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling data-driven display in Australia and APAC.
Can you give an overview of MediaMind’s offering in Australia and the wider APAC region?
MediaMind’s focus in APAC is to be the campaign management platform of choice for leading agencies in the region. We [...]
TagsAd Exchangead exchangesAd NetworkAd Serverad servingAdvertiserAgencyAnalyticsAPACasiaAustraliabaiduBehavioural Targetingchinaconvergenceconvergence mediacpdcreative optimisationDatadata driven displaydgDisplaydisplayDSPDynamic Ad OptimisationExchange Newsexchangewire apacin-streamjordan khoomedia agenciesMedia BuyingmediamindMobileOnline videoPublisherpublishingre-targetingretailRich MediaRTBSEAsearchsouth koreatradingtravelTVtv ad optimisationTV Advertisingtv optimisationUnicastYouku
The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks
There’s been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated channel. Recently ExchangeWire asked a number of leading Australian buy-side players the following question to get their perspective on the growing opposition among premium publishers to programmatic buying:
Given the recent push back by large content owners around automated trading, [...]
TagsAd Exchangead exchangesadconionAgencyAPACasiaAustraliaaustralian publishersautomated media tradingautomated tradingbuy-sideExchange Newsfairfaxinventorymedia agenciesmedia agencymediamindonline display advertisingphdpremium invPublisherRTBtrading desksVivaKi