Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman as CEO of the APAC region.
Wunderman, the WPP-owned global digital agency, are bringing in Schlickum to oversee their Asia-Pacific operations, which encompasses 1,000 people across 28 offices in 14 countries, responsible for developing and expanding the agency’s offering and role, with an emphasis on digital data-driven marketing.
Schlickum will be joining Wunderman in September; maintaining his position at the helm at Xaxis, [...]
Programmatic, a Buying Mechanism, Not a Media Channel: Duane Thompson, Head of Programmatic, Total Media
The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need for the right infrastructure. Following his recent appointment as head of programmatic at Total Media, ExchangeWire speak exclusively with Duane Thompson (pictured below) on his second day in his new role, about what programmatic means in a media agency environment.
Thompson’s background is programmatic, data and technology, where he most recently spent three years on the supply-side at IDG UK, so [...]
The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured below), managing director, EMEA and emerging markets, DataXu, who explains how mid-sized agencies are reinventing themselves with programmatic at their core.
In last month’s budget, the country’s ‘squeezed middle’ were treated to a £500 tax cut and were reversed out of [...]
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency services to promote transparency and update the previous template that was launched almost ten years ago.
ISBA cites the importance, now more than ever, for advertisers to have a clear, strong, and transparent contract with their media agency. It seems a fitting time for ISBA to launch the updated contract. [...]
The agency trading model is constantly evolving; and that’s never more apparent than to those on the outside, who are tasked with developing sustainable partnerships with the agencies as they continue on their journey. Alan Osetek (pictured below), the newly appointed global CEO of Digilant, with a wealth of experience on both sides of the fence, speaks with ExchangeWire about the future of the agency trading model.
ExchangeWire: Digilant has a long history of working closely with agencies. How does it [...]
Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue to hurtle towards each other, ready for a head-on collision. But how does that role successfully exist within the environment of a media agency? Ben Samuel (pictured below), marketing technology director, PHD, tells ExchangeWire that it involves education, strategy, leadership, and a lot of client-agency trust.
ExchangeWire: You were recently appointed to the newly created role of marketing technology [...]
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention. Wayne Blodwell, Head of Programmatic at iProspect spoke to ExchangeWire about today’s best talent, what motivates them, and what’s the talent of the future.
Finding the proverbial needle in a haystack
iProspect have a team dedicated to programmatic and hiring people for roles within this team has been difficult over the last 12 months since launching. Finding [...]
Akihiko Tokuhisa, CEO & President of Platform One Inc. On Platform One’s Success, And The Rapid Uptake Of Programmatic Buying In The Japanese Market
Akihiko Tokuhisa is both the CEO & President of Platform One Inc. and CTO of D.A.Consortium Inc. Here he discusses how Platform One combines Market One (DSP) and Yield One (SSP) into one platform and, with agencies and publishers fast embracing programmatic buying, how RTB is gaining traction in the Japanese market. He also hints at a move into China is on the cards.
Can you [...]
TagsAd Exchangead exchangesAd NetworkAd TradingAdvertiserAgencyAkihiko TokuhisaAudience Buyingautomated buyingautomated yield managementBehavioural Targetingbrand safetychinaD.A.ConsortiumDACDatadata tradingdigital advertisingDigital MarketingDisplayDSPDynamic Ad Optimisationdynamic ad tradingExchange Newsexchangewire apacipon webipon web japanjapanjapanese advertising marketMarket Onemedia agencyMedia BuyingMobilemobile advertisingOnline MarketingOnline videoPlatform Oneprogrammatic buyingPublisherpublishersRich MediaRTBSemantic TargetingSSPvideoYIELD ONE
The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks
There’s been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated channel. Recently ExchangeWire asked a number of leading Australian buy-side players the following question to get their perspective on the [...]
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Toby Ross, Head of Strategic Alliances at Fairfax Digital Discusses Publisher Data, Automated Media Trading and Ad Exchanges
Toby Ross is the Head of Strategic Alliances at Fairfax Digital. Here he discusses publisher data, automated Media Trading and ad exchange adoption in the Australian market.
Can you give an overview of Fairfax Digital, its companies and offering in both the Australian and international markets?
Fairfax Digital is a leading Australian publisher network with over 250 owned and operated sites spanning news, business, lifestyle, travel, property, automotive and employment. The network features the online presence of some of Australia’s most prominent [...]
TagsAd Exchangead exchangesAPACAustraliaautomated media tradingbusiness dayCPMDataDisplaydomaindrivedrxessential babyfairfax digitalmedia agencymycareerPublisherRTBsell side platformSSPstayzsydney morning heraldtrading desksvalueclick media