Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Pixalate sets new standard for programmatic advertising quality; the ever-increasing mobile opportunity; and Acxiom’s quest to use big data to fortify little data.
New findings from Pixalate reveal that 70% of sellers have been exposed to malware-driven ad fraud
Pixalate, Inc., the leading data intelligence platform, this week released its April 2015 Global [...]
Tags Ad Exchangead exchangesAd NetworkBig DataClick FraudCross-ChannelDatadata strategiesDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingProgrammaticprogrammatic buyingresearch
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: for the first time, Android tops out iOS for mobile ad revenue share, what makes UK consumers think less of a brand, and Europe leads the way for smartphone and tablet traffic, as the US lags behind.
Android Dominates Mobile Advertising
Mobile advertising data from the first quarter of 2015 shows Android not [...]
Tags AdvertiserBehavioural TargetingBrandbrand advertisingDigital MarketingDisplayExchangeWire ResearchMarketing TechnologyMobilemobile advertisingMobile DisplayOnline MarketingoptimizationPerformance MarketingpersonalisationRetargeting
Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices [...]
Tags Ad Exchangead inventory managementAdvertiserAgencyambientamobeeAPACasiaAudience BuyingAustraliaBehavioural TargetingDataDigital MarketingDisplayDSPDSP Amobee PULSEeBayExchange Newsexchangewire apacglobegoogleGrouponindiaindonesiainMobijapanMCMMedia BuyingMobileMobilemobile ad campaignsMobile Ad Exchangemobile advertisingmobile publishersmobile yield optimisationNew ZealandnokiaOnline MarketingOnline videophilippinesringringRTBSingaporeSkypeSouth East AsiatargetingTelefonicaugamaZynga
Audience Buying Series #4: Asia’s Emerging Market, Malaysia, Shows Solid Growth in Mobile Internet & 40% Of Filipinos Access The Internet Via Their Mobile
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at the Malaysia’s amazing growth in mobile. With 115+ million web pages viewed on Malaysian mobile devices in the month of September 2011 – 30 million pages more than Indonesia (the second highest country with the most number of mobile views of web pages) and with a strong preference for Bahasa Malaysia, we will see a rapid development [...]
Tags AdvertiserAgencyAPACAudience BuyingDigital Marketingdigital nativesDisplayExchange Newsexchangewire apacindonesiamalaysiaMedia BuyingMobileMobilemobile advertisingmobile devicesOnline MarketingphilippinesPublisherSouth East Asia
Wout Van Damme CEO, Funbox, On Being A Multi-Channel Performance Trading Desk, Reducing Advertiser’s Media Buying Risk & How TV Advertising Will Be Sold In An Auction Environment
Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how being platform agnostic allows continuous innovation, the ability to split test across exchanges and DSPs for the most effective inventory source and how advertisers work with them on a CPC, CPL, revenue share or CPW (Cost-Per-Whatever) basis.
Can you give [...]
Tags Ad Exchangead exchangesAdvertiserAgencyAudience BuyingAustraliaBehavioural TargetingcpacpcCPLCPWDatademand sideDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange NewsfunboxMedia BuyingMobilemobile advertisingmultichannel performance trading deskOnline MarketingOnline videoPublisherpublishersrevenue shareRich MediaRTBSemantic Targetingthird party dataTrading Deskvideo advertising
Phil Cowlishaw, Performance Media Director, Ikon Communications, Discusses The Recent Video Partnership With Tubemogul
Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul – and what it means for the market.
Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does the partnership add to Ikon’s overall offering in Australia? Tube Mogul provides Ikon with a platform for real-time media buying across video in all forms; they are plugged into more sources of RTB video inventory than anyone in the market. Ikon [...]
Tags Ad ServerAdvertiseradvertisingaffineAgencyAudience BuyingAustraliaBehavioural TargetingBrett Wilson CEO TubeMogulDigital MarketingDisplayExchange NewsIAB standardsikon communicationsIPTV advertisingMedia Buyingmobile advertisingOnline MarketingOnline videoonline video advertisingonline video inventoryPublisherreal time buyingRTBsocial mediaTrading Desktubemogultv optimisationVASTvideoVPAID
Peter Mycock, Managing Director, Criteo Australia Discusses Criteo’s Australian Expansion, Scalable Personalised Retargeting & Increasing Publisher’s Yield
Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses how Criteo’s personalised retargeting offering is really an expansion of search and how the integration with both Kenshoo and Marin allow advertisers to manage both search and acquisition through one interface.
He goes onto explain how Criteo increases publishers yield and says in some cases pays rates which compete with premium campaigns. He also forecasts [...]
Tags acquisitionAd ExchangeAd ServerAdvertiseradvertisersAgencyAnalyticsAudience BuyingAustraliabehavioural retargetingBehavioural TargetingclassifiedscriteoDataDigital MarketingDisplayDynamic Ad Optimisationdynamic creative optimisationecommerceExchange Newsexchangwire apacinventoryjapankenshookorealead generationmarinMedia Buyingmedia optimisationMobileMobilemobile advertisingOnline MarketingOnline videooptimisationpersonalisationpersonalised retargetingpersonalizationpeter mycockpredictive modellingpremium inventoryPublisherretailRetargetingRich MediaRTBsearchsemanticSemantic Targetingtechnologytecntravelvideo
Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how their recent restructure meant the launch of Joost and Adconion Direct – its digital distribution platforms (DDPs). He also talks about how automation has brought innovation to the ecosystem and stresses that the importance of the service layer is still key.
Can you give an overview of the Adconion Media Group and it’s offering in Australia and across the APAC region?
Tags ad exchangesAd NetworkAd NeworkAd ServerAdconion DirectAdconion Media GroupAdconion Platform ServicesAdvertiserAgencyAlex LittlejohnAPACAustraliaautomated media buyingbrand advertisingbrand safetyDataDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsinnovationJoostMedia BuyingMobilemobile ad exchangesmobile advertisingOnline MarketingOnline videooptimizationPublisherpublishersreal time biddingRedLeverRich MediaRTBtechnologytrading desksvideovideo ad exchanges
Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market
Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail’s new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale and efficiency to the Australian market and how its commitment to a completely transparent ad trading model allows Longtail to focus on the core business of driving acquisition and conversion [...]
Tags Ad Exchangead exchangesAd TradingAd Trading Deskad trading modelAdvertiserAgencyAudience BuyingAustraliaBehavioural TargetingbidrBidr ad trading deskBrandscreencarlo bertozziDatadata strategiesDigital Marketingdigital mediaDisplayDSPDynamic Ad OptimisationExchange Newsexchange tradingfirst party dataLongtailMedia BuyingmelbourneMobileMobile Ad Exchangemobile advertisingOnline MarketingOnline videopeer 39perthprice transparencyPublisherRTBsydney
Akihiko Tokuhisa, CEO & President of Platform One Inc. On Platform One’s Success, And The Rapid Uptake Of Programmatic Buying In The Japanese Market
Akihiko Tokuhisa is both the CEO & President of Platform One Inc. and CTO of D.A.Consortium Inc. Here he discusses how Platform One combines Market One (DSP) and Yield One (SSP) into one platform and, with agencies and publishers fast embracing programmatic buying, how RTB is gaining traction in the Japanese market. He also hints at a move into China is on the cards.
Can you [...]
Tags Ad Exchangead exchangesAd NetworkAd TradingAdvertiserAgencyAkihiko TokuhisaAudience Buyingautomated buyingautomated yield managementBehavioural Targetingbrand safetychinaD.A.ConsortiumDACDatadata tradingdigital advertisingDigital MarketingDisplayDSPDynamic Ad Optimisationdynamic ad tradingExchange Newsexchangewire apacipon webipon web japanjapanjapanese advertising marketMarket Onemedia agencyMedia BuyingMobilemobile advertisingOnline MarketingOnline videoPlatform Oneprogrammatic buyingPublisherpublishersRich MediaRTBSemantic TargetingSSPvideoYIELD ONE