Consumer Power in the Rights to Privacy; 85% of Users Visually Engaged with Mobile Native Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: consumer power in the rights to privacy; 85% of users visually engaged with mobile native advertising; native ad user dwell time on mobile double that of desktop; broadcast and cable ratings continue to decline by double figures in the US; and UK consumer engagement worth £6.80 per minute.
Consumer power in the rights to [...]
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack of premium video is holding back industry growth; 57% of senior marketers highlight skill shortage within the programmatic advertising industry; mobile increasingly used to view longer-view videos, and mobile increasingly used by consumers, whilst desktop remains main method of purchase.
Video ad budget to continue growing over the next two [...]
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more than half of UK households now own a tablet, up from 2% in 2011; Microsoft’s ‘Value Me’ research indicates a significant data sharing gap and over half of senior brand and agency marketers rate their knowledge of programmatic video as either ‘average’, ‘poor’ or ‘very poor’.
Tablets now in over [...]
Tags AdvertiseradvertisersDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingOnline videoPerformance MarketingProgrammaticProgrammatic VideoresearchtabletVideovideo advertising
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the Neuroscience behind interactive ad formats; the state of European retargeting; what makes a good native ad.
Neuroscience reveals the value of interactivity over standard digital display ads
A new research study has demonstrated that innovative display ad formats deliver more effective interactivity, emotional response and dwell time with consumers than the industry [...]
Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Pixalate sets new standard for programmatic advertising quality; the ever-increasing mobile opportunity; and Acxiom’s quest to use big data to fortify little data.
New findings from Pixalate reveal that 70% of sellers have been exposed to malware-driven ad fraud
Pixalate, Inc., the leading data intelligence platform, this week released its April 2015 Global [...]
Tags Ad Exchangead exchangesAd NetworkBig DataClick FraudCross-ChannelDatadata strategiesDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingProgrammaticprogrammatic buyingresearch
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: for the first time, Android tops out iOS for mobile ad revenue share, what makes UK consumers think less of a brand, and Europe leads the way for smartphone and tablet traffic, as the US lags behind.
Android Dominates Mobile Advertising
Mobile advertising data from the first quarter of 2015 shows Android not [...]
Tags AdvertiserBehavioural TargetingBrandbrand advertisingDigital MarketingDisplayExchangeWire ResearchMarketing TechnologyMobilemobile advertisingMobile DisplayOnline MarketingoptimizationPerformance MarketingpersonalisationRetargeting
Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices [...]
Tags Ad Exchangead inventory managementAdvertiserAgencyambientamobeeAPACasiaAudience BuyingAustraliaBehavioural TargetingDataDigital MarketingDisplayDSPDSP Amobee PULSEeBayExchange Newsexchangewire apacglobegoogleGrouponindiaindonesiainMobijapanMCMMedia BuyingMobileMobilemobile ad campaignsMobile Ad Exchangemobile advertisingmobile publishersmobile yield optimisationNew ZealandnokiaOnline MarketingOnline videophilippinesringringRTBSingaporeSkypeSouth East AsiatargetingTelefonicaugamaZynga
Audience Buying Series #4: Asia’s Emerging Market, Malaysia, Shows Solid Growth in Mobile Internet & 40% Of Filipinos Access The Internet Via Their Mobile
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at the Malaysia’s amazing growth in mobile. With 115+ million web pages viewed on Malaysian mobile devices in the month of September 2011 – 30 million pages more than Indonesia (the second highest country with the most number of mobile views of web pages) and with a strong preference for Bahasa Malaysia, we will see a rapid development [...]
Tags AdvertiserAgencyAPACAudience BuyingDigital Marketingdigital nativesDisplayExchange Newsexchangewire apacindonesiamalaysiaMedia BuyingMobileMobilemobile advertisingmobile devicesOnline MarketingphilippinesPublisherSouth East Asia
Wout Van Damme CEO, Funbox, On Being A Multi-Channel Performance Trading Desk, Reducing Advertiser’s Media Buying Risk & How TV Advertising Will Be Sold In An Auction Environment
Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how being platform agnostic allows continuous innovation, the ability to split test across exchanges and DSPs for the most effective inventory source and how advertisers work with them on a CPC, CPL, revenue share or CPW (Cost-Per-Whatever) basis.
Can you give [...]
Tags Ad Exchangead exchangesAdvertiserAgencyAudience BuyingAustraliaBehavioural TargetingcpacpcCPLCPWDatademand sideDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange NewsfunboxMedia BuyingMobilemobile advertisingmultichannel performance trading deskOnline MarketingOnline videoPublisherpublishersrevenue shareRich MediaRTBSemantic Targetingthird party dataTrading Deskvideo advertising
Phil Cowlishaw, Performance Media Director, Ikon Communications, Discusses The Recent Video Partnership With Tubemogul
Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul – and what it means for the market.
Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does the partnership add to Ikon’s overall offering in Australia? Tube Mogul provides Ikon with a platform for real-time media buying across video in all forms; they are plugged into more sources of RTB video inventory than anyone in the market. Ikon [...]
Tags Ad ServerAdvertiseradvertisingaffineAgencyAudience BuyingAustraliaBehavioural TargetingBrett Wilson CEO TubeMogulDigital MarketingDisplayExchange NewsIAB standardsikon communicationsIPTV advertisingMedia Buyingmobile advertisingOnline MarketingOnline videoonline video advertisingonline video inventoryPublisherreal time buyingRTBsocial mediaTrading Desktubemogultv optimisationVASTvideoVPAID