In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to change the way users consume and pay for their mobile phones. Matt Berriman (pictured below), CEO and co-founder, Unlockd speaks exclusively with ExchangeWire about the success of the model so far and how ad-funded models, such as Unlockd, will play a large part in the future of mobile monetisation.
The Unlockd ad model is a simple concept: customer receive ads, content [...]
There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind usage and how the industry can overcome the stigma of in-app investment.
ExchangeWire: When talking about mobile advertising, we are of course referring to mobile web and in-app. With the growth of in-app usage, how has the landscape of in-app advertising [...]
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the day, no less than during the ‘mobile’ panel, where Mathieu Rostamkolei, vice president, Numbate was a participant. Three months down the line, ExchangeWire, keen to follow the progression of the market, speak to Jules Minvielle (pictured below), CEO, Numbate, about mobile advertising in France exploring trends, challenges and the future.
ExchangeWire: Mobile is experiencing huge growth globally [...]
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are many misconceptions around mobile advertising – and unnecessarily so, but that data and measurement need to be cracked to truly allow mobile programmatic to thrive.
ExchangeWire: What trends are you seeing in consumer usage of mobile versus desktop?
Jeremy Hlavacek: We are seeing three consumer trends with regards to mobile: more, more, and more. That’s [...]
On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing so, potentially completely changed the course of app development.
ExchangeWire were keen to delve into this transformational move, seeking expert opinions from industry leaders.
According to Google, developers have been crying out for the ability to be able to “bring users [...]
Tagsandroidapp developersapp publishersapp streamingAppsgooglein-app advertisingin-app mobile advertisingmobileMobilemobile advertisingmobile appsmobile displayMobile Displaymobile marketingmobile monetizationmobile publishersonline mobile advertising
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding of the mobile infrastructure, and how mobile is generally consumed. However, technology has moved on, and the opportunities are there for premium publishers to get the most out of their mobile audience. Paul Gubbins (pictured below), UK country manager, PubMatic, tells ExchangeWire how premium publisher reticence towards mobile monetisation came about, and how it can be overcome.
Tagsin-app mobile advertisingMobilemobile advertisingmobile monetizationmobile publishersmobile yield optimisationpremium publisherpremium publishingProgrammatic MobilePublisherpublisher monetisationpublisher monetization
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO, Opera Mediaworks about their position in the market, as well as the trends and opportunities that exist for both advertisers and publishers globally.
ExchangeWire: As a mobile advertising platform, Opera Mediaworks encompasses many different properties. What is your footprint in the mobile industry?
Keith Winter: Opera Mediaworks is one of the largest mobile advertising and marketing platforms [...]
The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge. Leo Giel (pictured below), chief revenue officer, YouAppi, tells ExchangeWire that marketers should not ignore device IDs in their mobile targeting strategies if they want to effectively identify their audience in a connected world.
In the last decade, my daily media habits have expanded exponentially as I added a smartphone, a games console, multiple fitness devices, [...]
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet been rolled out across the Three network; but the announcement has been very well publicised, as the industry tries to understand what such a deal could mean for the future of digital mobile advertising. ExchangeWire speak with Ben Barokas (pictured below), co-founder and CEO, Sourcepoint, about how the technology will work, who pays for it, [...]
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits and the reason both formats exist, ExchangeWire speaks with Wally Nguyen (pictured below), CEO, mNectar.
Playable ads are certainly not a new concept – mNectar itself has been established for over three and a half years. However, many don’t realise that the playable ads they are viewing (or, ideally, playing) are built in two very [...]