A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with almost 45% of respondents reporting having no or little knowledge of it. ExchangeWire talked exclusively to Jonathan Tom (pictured below), the recently appointed head of mobile programmatic for EMEA, RadiumOne, about the four things to bear in mind when developing a mobile programmatic strategy.
The disconnect between usage and knowledge [...]
The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not matching consumer engagement on this channel. According to the IAB, the average Briton now spends one in six of their waking hours online, with mobiles and tablets accounting for over half (56%) of that. Media consumption on mobile is at an all-time high, but brands are not spending the equivalent of [...]
The advance of smartphones has not only caused a sea change in consumer behaviour. It’s creating a data tsunami, driven by the flood of ‘signals’ people are sending via interactions with their devices, their apps and the real world around them. In this piece, Tom Laband, CEO & co-founder adsquare (pictured) discusses how advertisers can handle the growing amount of mobile data.
Mobile has become what the Mobile Marketing Association calls ‘The Great Connector’, bridging the digital and physical realms to trigger [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: operation Creative sees 73% drop in top UK advertising on illegal sites; cost of ad blockers to reach USD$21.8bn; 15-24 year olds use smartphones every other minute; and mobile video sees four figure growth and a record amount of clicks
Operation Creative sees 73% drop in top UK advertising on illegal [...]
By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).
This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s ‘Summer of Mobile’ brand event yesterday (August 11) in the build up to a lively panel session debating the current state of mobile video advertising and the developments required for mobile as a platform, and video as a format [...]
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is that committing ad fraud is relatively easy (Mikki Kotila explained how in a recent episode of TraderTalk TV) and the chances of being caught are relatively low, so the fraudsters stay in the game.
The challenge is staying one step ahead. Each time ad technology companies and publishers bring a new ad format or distribution [...]
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.
Yahoo Report Strongest Growth in Display Since 2010
Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and innovation in mobile search, as the company continues to transform. GAAP revenue increased from $1,084m in Q2 2014 to $1,243 in Q2 2015. However, increased cost of revenue ($44m in Q2 2014, $200m in Q2 2015) and a loss from [...]
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As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee Jogia, director of display at Rakuten Marketing explains how to target the right audience, how to measure and reward all media touchpoints in consumers’ path-to-purchase and why performance should drive investment.
One marketer might [...]
Tags AttributionAudience Buyingaudience targetingBrandDatadata driven displayData Management PlatformDisplaydisplay advertisingMarketing TechnologyMobilemobile advertisingperformance based campaignsPerformance Marketing
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the world, behind Apple.
— Revenues of $17.7 billion and revenue growth of 11% year-over-year; (without fluctuations in currency, revenue growth would have been 18% year-over-year)
— Strong performance of core search business, particularly mobile, complemented by growth in YouTube and programmatic advertising
— Google site revenues were $12.4 billion, up 13% year-over-year, while Google Network revenues were $3.6 [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple devices secure 78% video ad completion rate; 5.35 billion rich media mobile impressions wasted in Q1 2015; and 58% of consumers using retail apps
91% of UK Millennials own a smartphone
In the UK, 91% of Millennials own a smartphone, according [...]
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