Facebook's average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn (£4.88bn) in total revenue. Yesterday (26 July) Facebook, Inc. (NASDAQ: FB) reported earnings for the quarter ended 30 June, 2016. Earlier [...]

Influencer marketing is creating a name for itself as a way of connecting with highly engaged audiences through the creation of unique and shareable content. It relies on creativity and, unlike most digital media channels, people, rather than data, to [...]

Social media platforms often introduce changes designed to improve user experience and, of course, monetisation. Change is the only constant. But what is the wider impact of this constant change on marketer digital strategies? Hannah Kimuyu, head of social media, Greenlight, talks to [...]

Promoted Pins, Pinterest's native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below), vice president, revenue, Adaptly, tells ExchangeWire, they could be set to transform retail through social [...]

Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company's results dwarfed analysts' expectations, resulting in a 9% increase in stock in after-hours trading.  Facebook's triumphant earnings are refreshing after a week of poor results [...]

Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]

Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing medium, reserved only for finance advertisers working towards the strictest of CPA targets or, conversely, [...]

The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed IOs are shifting to big data, predictive modelling, and real-time bidding. As a result, the typical agency hires are required [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: global bot fraud to cost USD$7.2bn in 2016; TV no [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 86% of UK media agencies evolving business to incorporate ad [...]