Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising & The Australian & APAC Marketplace
Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces. He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in massive operational costs and time for both buyers and sellers and how 2012 promises to be very exciting with new strategic products in the pipeline and more global expansion.
Can you give an overview of [...]
Tags Ad ExchangeAd ExposeAd NetworkAd Safeadap.tvadap.tv marketplaceAdvertiserAgencyAPACAPACAudience BuyingAustraliaAustraliaBehavioural TargetingDisplayexchangewire apacHong KongindonesiajapanmalaysiaMedia BuyingNew ZealandOnline MarketingOnline videoonline video inventoryprice transparencyprogrammatic buyingPublisherRTBRTBSEASingaporeSouth East AsiasydneythailandTrading DeskTV Advertisingvideo advertising
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, [...]
Tags Ad ExchangeAPACasiaAudience BuyingAustraliacyberagentDataDigital MarketingDisplayDoubleVerifyDSPevidonExchange NewsfacebookHong KongjapanlatencyMedia BuyingMediaMathMediaMath Socialmike peraltaMobileOnline MarketingRTBSEASingaporesocial gamingSouth East AsiasydneyTerminal OneTrading Desk
Ben Barokas, President & Co-Founder, Admeld, On Price Transparency, Bridging Buy & Sell Sides & The Swift Adoption Of SSP Technology In the Australian and APAC Markets
Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced.
Barokas also discusses the dynamics of the Australian market, yield optimisation, private exchanges, how technology is delivering efficiencies the market has been asking for and how both buyers and sellers are pushing each other to evolve.
Can you give an overview of Admeld and its offering in [...]
Tags Ad ExchangeAd Trading DeskadmeldAdvertiserAgencyAPACAudience BuyingAustraliaaustralian publishersben barokasbuysideCadreonCBSCPMDisplayDSPExchange NewsFOXNewsGroup Mikoninventory managementMedia BuyingMobileNBCOMDOnline Marketingphdpremium inventoryPrivate Exchangeprogrammatic buyingPublisherpublishersRTBRTB marketplaceSE AsiasellsideSingaporeSSPsydneytransparencyUK online advertising marketUS online advertising marketVivaKi
Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
Marin has recently [...]
Tags Advertiseradvertising management platform (AMP)advertising reportingAgencyAnalyticsAPACattribution modelAudience BuyingAustraliaBehavioural TargetingcriteoDataDigital MarketingDisplaydisplay advertisingExchange Newsfacebookgoogle display networkgoogle searchlinkedinmarin enterprisemarin softwareMedia BuyingOnline MarketingoptimizationRetargetingSingaporesocialsoftware toolssydneyTrading DesktwitterworkflowYouTube
Travis Johnson, Head of Cadreon Australia Discusses The Cadreon Launch, How Being DSP Agnostic Means Better Data Integration & Initial Results Are Showing A 20% - 30% Lift In Performance
Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and third party data sources for advertisers.
He also shares results from ZUJI, Hyundai and L’Oreal and discusses how Cadreon is driving 20% – 30% increased performance, while in some cases, also delivering higher value customers and larger average purchases.
Can you give [...]
Tags Ad ExchangeAd NetworkAd ServerAdvertiserAgencyansibleAudience BuyingBehavioural TargetingBrisbaneCadreonCanberraCasual Social Gamingcustomised marketplaceDataDigital MarketingDisplayensembleExchange Newsexchangewire apacHyundaiInterpublic GroupIPTVL'OrealMagnaGlobalMedia BuyingmediabrandsMediabrands AnalyticsmelbourneMobileOnline Marketingonline mediaOnline videooptimisationoptimizationOrionperthPublisherreal time audience buyingReprise MediaRich MediaRTBsmart tvsocialsocial gamingsocial mediasydneyTrading DeskTravis JohnsonTV AdvertisingUMvideoZUJI
Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market
Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail’s new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale and efficiency to the Australian market and how its commitment to a completely transparent ad trading model allows Longtail to focus on the core business of driving acquisition and conversion [...]
Tags Ad Exchangead exchangesAd TradingAd Trading Deskad trading modelAdvertiserAgencyAudience BuyingAustraliaBehavioural TargetingbidrBidr ad trading deskBrandscreencarlo bertozziDatadata strategiesDigital Marketingdigital mediaDisplayDSPDynamic Ad OptimisationExchange Newsexchange tradingfirst party dataLongtailMedia BuyingmelbourneMobileMobile Ad Exchangemobile advertisingOnline MarketingOnline videopeer 39perthprice transparencyPublisherRTBsydney